||News and Events
Relate Recognized With Two Awards
Relate, a statewide public service campaign aimed at breaking down
the stigma and stereotypes associated with mental illness, has been
recognized with two awards.
The National Association of Social Workers - Nebraska
Chapter, recognized The Kim Foundation with the
Public Citizen of the Year award during their annual
conference, "Stand Up for Others" on April 1, 2005. The
award acknowledged The Kim Foundation's work on behalf of Project
Relate, as well as their dedication to supporting mental health
programs, public education, and advocacy. The Kim Foundation was
instrumental in bringing together organizations across the state
of Nebraska to create and launch Project Relate, a campaign which
is still ongoing. Craig Wolf accepted the award on behalf of Larry
Courtnage, Founder and President of The Kim Foundation. Mr. Courtnage
is also the CEO of C&A Industries, Inc.
The American Advertising Federation (AAF) will
recognize the Omaha Federation of Advertising (OFA)
with the Club Achievement Award during their national conference
on June 5, 2005 in Nashville, TN. The AAF awarded OFA with First
Place in the Public Service category for their work on Project Relate,
the recipient of the organization's annual public service project.
OFA developed the advertising and media for the campaign, donating
over $250,000 in creative services to the project. Kim Stowe, past
president of OFA will accept the award on behalf of the organization.
Project Relate was launched through the joint efforts of the Kim
Foundation and a variety of healthcare, social service, and non-profit
organizations across the state of Nebraska, including the Omaha
Federation of Advertising. In addition to speaking out against stigma
and providing information about mental illness to the community,
Project Relate also aims to provide a clearinghouse of mental health
resources across the state enabling those who suffer from mental
illness and their loved ones to easily find the mental health services
Campaign To Spotlight Nebraska’s Battle Against Mental Illness
“ Project Relate” Public Service Announcements
Launch April 7
Neb.) April 1, 2004 - Local organizations have teamed up to create
a statewide advertising and public service campaign aimed at increasing
awareness and improving public perception about mental health in
Nebraska. The Project Relate campaign, which will launch April 7,
2004, strives to help the public relate to people with mental illness,
demystify and personalize the issue, and breakdown the stereotypes
associated with mental illness.
“Nebraska currently ranks 49th in the nation for resources
allocated to treatment of the mentally ill,” said Colleen
Wuebben, Executive Director of NAMI-Nebraska (National Alliance
for Mental Illness). “In order for us to institute change
in the system, we must raise public awareness and understanding.
Mental illness affects everyday people including 91,000 Nebraskans.
More than 23,000 of those are children under the age of 17.”
The Kim Foundation, which provides support to charitable organizations
providing mental health services, partnered with Alegent Health,
BryanLGH Medical Center, Catholic Charities of Omaha, Community
Alliance, Lutheran Family Services of Nebraska, NAMI-Nebraska and
Uta Halee – Cooper Village to create Project Relate.
"I applaud the many organizations behind Project Relate for
joining forces to abolish a stigma that demoralizes some very courageous
people," said Governor Mike Johanns. "With the dramatic
advances in treatment, many people with mental illnesses are working,
raising families, and contributing to their communities. I encourage
every Nebraskan to guard against stereotypes that have no rightful
place in our society."
The advertising campaign will feature eight 30-second TV and radio
commercials, a series of print ads and billboards, as well as an
educational website devoted to mental health information and resources,
www.projectrelate.org. The Public Service Announcements were produced
by the Omaha Federation of Advertising, which selected the Kim Foundation
as the recipient of its annual non-profit organization public service
project. All radio and print ads are available for download on www.projectrelate.org.
Relate Kicks Off
April 7, 2004
From the Omaha World-Herald, April 6, 2004::
LINCOLN - A public service advertising
campaign to challenge the stigma of mental illness kicks off Wednesday,
with ads and events to be continued through the next several months.
Dubbed "Project Relate," the
campaign stresses that "mental illness affects everyday people."
One sample ad shows a distinguished-looking
man. The caption: "schizo deranged lunatic" and "grandfather
" With treatment, I've been able to lead a very full life,"
the ad text reads. "Perhaps you should rethink your definition
of mental illness."
Advertising and marketing professionals
with the Omaha Federation of Advertising donated their services
to develop broadcast and print advertisements. Media outlets are
donating air time and print space for the campaign.
here to search the Omaha World-Herald's archives for the complete